Jeremy Gilbert

@jeremygilbert is a
media strategist who works at the intersection of storytelling, technology and revenue at
The Washington Post

About Me

As Director of Strategic Initiatives at The Washington Post, Jeremy works to identify, create, and execute unique digital products and storytelling experiences. He works closely with The Post’s engineering, product design, graphics, audience, analytics and advertising teams.

In this role, Gilbert figured out how to tell the story of the 2016 presidential race with 3D printers, built The Post’s first machine-generated, fully automated AI-created stories to cover elections and Olympics, created The Post's first virtual reality project - including one shown at the Tribeca film festival, initiated the use of 360 cameras, oversaw it’s first augmented reality story, built a freelance network that changes how The Post covers national stories and launched a new leadership vertical. And was a key part of helping The Post wins multiple Online News Association and Society of News Design digital news awards

Election 2016 told through 3D Printers


Before joining The Post he helped National Geographic develop and deploy its digital strategy and was an associate professor teaching media product design, interactive storytelling, web and print design tools and techniques for Medill and the Segal Design Institute at Northwestern University. Previously Jeremy led The Poynter Institute in rethinking and redesigning its industry leading website and served as an art director at a couple of newspapers.

  • Director of Strategic Initiatives: The Washington Post - Leads the newsroom to identify, create, and execute unique digital products and storytelling experiences. Reimagined election night experiences, created The Post's first virtual and augmented reality stories, built a freelance network that changes how The Post covers national stories and launched a new leadership vertical. Works closely with the engineering, product design, graphics, audience/analytics and revenue teams.
  • Deputy Editor, Digital: National Geographic - Oversees editorial, missions-based and advertising storytelling on National Geographic’s digital platforms. Crafts digital storytelling for the web, tablets, smartphones and wearable computers.
  • Associate Professor: Northwestern University - Taught interactive storytelling, web and print design techniques for Northwestern University. Designed tools and technologies for the creation, distribution and consumption of news across platforms.
  • Managing Editor, Innovation: The Poynter Institute - Managed members of the Poynter Online Staff, supervise interns and lead a re-imagination of
  • Sports Design Director: The St. Petersburg Times - Supervise a staff of sports designers and copyeditors. Responsible for planning, design and photo editing of sports section.
  • Art Director: The News-Press - Created a new visual identity for the newspaper and am now responsible for overseeing it. Managed a staff of designers and graphic artists.
  • User Interaction Designer: BrassRing - Created new web based products and job boards, dealing with site architecture, navigation and usability.
  • Graphic Designer: Viant - Designed digital businesses for traditional retail vendors – focusing mainly on Web design for this internet consultancy.


Northwestern University: Medill School of Journalism

  • Masters of Science in Journalism - New Media, Newspaper Design and Media Management concentrations.
  • Bachelor of Science in Journalism - History minor. Sociology concentration.

Public Speaking

Jeremy has spoken around the world at conferences like SXSW, the Online News Association, Digital Summit, Digital Publishing Innovation Summit, Ad Week DC, American Public Media, CES, AEJMC, Storyology, the Festival of Media, Scoopcamp, Science Po and AEJMC.


Jeremy's work has appeared in dozen of publications around the world in publications like Wired, The New York Times, Recode, Ad Week, The Wall Street Journal, Fast Company, the BBC and more.


In 2010 Jeremy helped restart the Society of News Design's best of digital design competition and has been running it ever since. He is an advisor to the University of West Virginia's journalism program and has been a judge for a variety of journalism competitions. He has volunteered with the Maynard Foundation and the Online News Association and the Poynter Institute's Women's Leadership Institute. He has worked closely with the Knight Foundation and the McCormick Foundation on a variety of projects.

Reach me

Want to discuss public speaking, projects, consulting work or something else?