` Design | Jeremy Gilbert : Design Thinker, Professor and Multimedia Journalist - Part 3

Posts Tagged ‘Design’

Non-Linear Storytelling: NFL Playoff Scenarios

Sunday, January 3rd, 2010

Like many people who grew up in Pittsburgh, I am watching the Steelers’ hopes for another championship slipping away. My last two weeks have been filled with dreams of unlikely scenarios (Is it possible for three NFL games to end in a tie?) or unanswerable questions (Do the Bengals like the Steelers more or less than the Jets?).

2010 NFL Playoff Scenarios, The New York Times Fifth Down Blog and the Yahoo Sports NFL Playoff Scenario Generator

There is nothing left to Steelers fans like me, except to speculate. I awoke Saturday morning to The New York Times’ Judy Battista who laid out the AFC playoff scenarios in one of the web’s best storytelling devices, a series of lists. As she usual does, Judy presented each of the three to five possible scenarios laying out each one like an arithmetic problem.

This would have been a great storytelling solution to a fairly complicated problem, except that Yahoo had already told the same story better. Yahoo Sports’ NFL Playoff Scenario Generator let’s users pick who wins each game with a simple, visual toggle. Or they allow users to predict the outcome of all the games based on 10 different metrics. The generator visually depicts the changing playoff picture as the user makes their selections (if only Yahoo used Javascript and CSS instead of Flash this would be a great smartphone tool).

Television: On Screen Sports Graphics

Friday, January 1st, 2010

Watching Northwestern’s ill-fated 2010 Bowl Game with the sound off is a great reminder of the importance and evolution of television’s on-screen graphics. In the 1980s even getting the score on screen was a pleasant surprise. The transition from the tradition of radio announcing to a more interactive experience is very evident.

At any given moment my television screen listed:

  • The names of the two teams (the home team is listed second)
  • The number of timeouts (three yellow lines under the team names)
  • The down and distance as well as the playclock (super imposed on the field)
  • The quarter and the time remaining in it
  • The network and, in this case, the bowl name
  • A crawl of the latest sports scores, scandals and other headlines (across the bottom)
  • And, of course, the score…

All of this changes my viewing experience. In some ways it enriches it, but at the same time it threatens to distract from actually watching the game. This balancing act is the same challenge that web, print and mobile designer’s face. News organizations want to lure you to advertisements and other stories but they run the risk of enticing you to forget the very contact you came to see.