JeremyGilbert October 19, 2012 EyeTrack Tablet Research Debut at Medill The questions: How do readers choose what news to consume? And once they choose, how do they actually read it? Over the last 18 months we’ve explored questions of how users consume news on tablets. This research tracked reading on iPads based on three different navigation paradigms: Traditional, Carousel and Tile. Inside each of the three prototypes, the prototypes all use the same 20 stories with identical presentations to better test how different media types – text, photos, video and graphics – vary the reading experience. The presentation of findings will be streamed live today and will be available as an archive for later viewing. And join us on Facebook more information about the study and the ongoing work or on Poynter Online. You can also see Amy Gahran’s take on the study at USC Annenberg’s Knight Digital Media Center. About JeremyGilbert As Deputy Editor, Digital for the National Geographic Society, Jeremy oversees editorial, missions-based and advertising storytelling on National Geographic's digital platforms. Before coming to the Society he was an associate professor teaching media product design, interactive storytelling, web and print design tools and techniques for Medill and the Segal Institute of Design at Northwestern University. He also served in the Medill administration as the Director of Technology and Space Design. Previously Jeremy led The Poynter Institute in rethinking and redesigning its industry leading website and served as an art director at a couple of newspapers.