` EyeTrack Tablet Research Debut at Medill | Jeremy Gilbert : Design Thinker, Professor and Multimedia Journalist

EyeTrack Tablet Research Debut at Medill

October 19th, 2012

The questions: How do readers choose what news to consume? And once they choose, how do they actually read it?

Over the last 18 months we’ve explored questions of how users consume news on tablets. This research tracked reading on iPads based on three different navigation paradigms: Traditional, Carousel and Tile. Inside each of the three prototypes, the prototypes all use the same 20 stories with identical presentations to better test how different media types – text, photos, video and graphics – vary the reading experience.

EyeTrack Tablet

The presentation of findings will be streamed live today and will be available as an archive for later viewing.

And join us on Facebook more information about the study and the ongoing work or on Poynter Online.

You can also see Amy Gahran’s take on the study at USC Annenberg’s Knight Digital Media Center.

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