JeremyGilbert August 28, 2008 Poynter Online Redesign In 2008 I redesigned the industry-leading Website, Poynter Online. The previous site had been built in 2004 and relatively little had change since then. The new site featured improved navigation, more efficient search and an improved user experience. Featured content In surveys and interviews users emphasized the challenge of finding the newest content on Poynter Online. Making that content easier to find was a key priority of the new site. Navigation improvements Another major challenge was balancing the Institutes’ teaching areas against the kind of content on Poynter Online. During the redesign a variety of research methods were employed to craft the lexicon including card sorting and interviewing methods. Search efficiencies Pre-redesign user testing revealed problems with the existing search. It was not sortable and regularly returned unexpected results. The advanced search was hard to find and rarely employed. Adding categories and returning results ordered by date were among the many improvements. About JeremyGilbert As Deputy Editor, Digital for the National Geographic Society, Jeremy oversees editorial, missions-based and advertising storytelling on National Geographic's digital platforms. Before coming to the Society he was an associate professor teaching media product design, interactive storytelling, web and print design tools and techniques for Medill and the Segal Institute of Design at Northwestern University. He also served in the Medill administration as the Director of Technology and Space Design. Previously Jeremy led The Poynter Institute in rethinking and redesigning its industry leading website and served as an art director at a couple of newspapers.